We’ve just launched our new brand identity which breaks all the traditional rules of conventional branding.
The identity, which has been born of a new brand positioning, sees us launch a new website at www.echobranddesign.co.uk and a new place for our thinking, news and views called the Duck’s Quack! We’d love you to pay us a visit at the new site and tell us what you think!
As part of the new identity - the word mark is made up of four different bespoke, hand-drawn fonts. Combined with four bright colours and four contrasting background colours - resulting in a possible 256 highly recognisable yet unique permeations. This breaks the mould of branding where consistency is usually king. Exploiting the possibilities of digital, this approach to branding looks to a future trend of mass customisation.