Using our insight work into the world of household care, Packaging News’ Simon Creasey spoke to Echo about the sector that’s ‘played it safe’ in terms of packaging and those, like us, who are ready to challenge the household goods market’s standing.
(Extract) “But what’s the best line of attack for brand owners? One radical solution put forth by design consultancy Echo to revive the category’s fortune is for brands to cash in on untapped consumer segments that are more reflective of today’s societal trends.
Take men, for example. According to Mintel research the number of men who clean the home has risen by 14% over the last five years, with Mintel senior analyst David Lockwood claiming that “men remain an under-exploited household cleaning target”.
Echo concurs with Mintel’s assessment that there’s a major opportunity for brands that are specifically designed to appeal to men - it’s even come up with concept designs to show how it would approach this market (microwave cleaning grenades, anyone?)”
If you’d like to see our household care insight and concepts in full, drop email@example.com a line and we’d be happy to share them with you.
Read the article in full here