Echo achieved it for Alberto Culver’s VO5 new ‘adaptive technology range’. Using a kaleidoscope graphic device to communicate how the product adapts to an individual’s hair nourishment needs and through a more personal tone of voice. The new design brings clarity in an overcrowded and confusing category. See it in action in VO5’s ad campaign.
This is where you can delve deeper into some of Echo's insights - some thought-provoking, some beautiful, some entertaining, but all hopefully of interest.