Carling and Echo drive home British message this summer

Carling’s “Brilliantly British. Brilliantly Refreshing” campaign is ramping up ahead of a momentous summer for the UK.

Echo has designed a new creative visualisation for Britain’s number one lager, that will feature across Carling’s outdoor, press advertising, at the end of its current TV advertising campaign, and also on limited edition packs for Sainsbury’s.

Michelle McQuillin, Carling Brand Manager said: “We are really excited about the new design delivered by Echo – it perfectly captures the essence of Carling as the perfect refreshment with which to celebrate a truly memorable summer for Great Britain.”

Read more about the work in The Drum and Popsop and Packaging News