To celebrate Lotus Formula 1 driver Kimi ‘Iceman’ Räikkönen’s 33rd birthday, Echo and Unilever’s Rexona Team (Sure in the UK) designed his very own deodorant can - birthday gifts don’t get much more individual than this…and our design achieved more than 200 retweets in 2hrs.
Earlier this year, Unilever announced its exciting and ambitious sponsorship of the Lotus F1 Team. At the time Pablo Gazzera, Rexona Global Brand VP said: “We empower our consumers to be daring, to be adventurous and push the limits, offering the best protection throughout the day. We tap into our consumers’ passions – cars, sports, extreme adventure – in order to engage with them. The thrill of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers are passionate about.”
Happy Birthday Kimi from the Team at Echo.